1. Overview

OptiSEOn LLC ("OptiSEOn," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at optiseon.com or use our SEO and digital marketing services.

By using our website or services, you agree to the collection and use of information as described in this policy. If you do not agree with this policy, please do not use our website or services.

This policy applies to all information collected through our website, through our service delivery, and through any related communications.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you provide when you:

• Contact us — name, email address, phone number, company name, website URL, and the content of your message
• Book a consultation — name, email address, and any information shared via Calendly or during the call
• Become a client — billing information (processed securely via Stripe), business information, and credentials for platforms we manage on your behalf
• Subscribe to communications — email address and communication preferences

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing behaviour, including:

• IP address and approximate geographic location
• Browser type and version
• Pages visited and time spent on each page
• Referring website or search term
• Device type (desktop, mobile, tablet)
• Operating system

This information is collected using cookies, web beacons, and similar tracking technologies. See Section 5 for more details.

2.3 Information From Third Parties

In the course of providing our services, we may access data from platforms you grant us access to, including Google Search Console, Google Analytics, Google Business Profile, and other marketing platforms. This data is used solely to deliver and improve our services on your behalf.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery — to provide, maintain, and improve the SEO and digital marketing services you have engaged us for
• Communication — to respond to your enquiries, send service updates, and provide reports and recommendations
• Billing — to process payments, manage your account, and send invoices
• Marketing — to send you information about our services, insights, or industry news (only with your consent, and you may unsubscribe at any time)
• Analytics & improvement — to understand how our website and services are used and to improve them
• Legal compliance — to comply with applicable laws, regulations, and legal processes
• Security — to detect, prevent, and respond to fraud, abuse, and security risks

4. Information Sharing & Disclosure

We may share your information in the following limited circumstances:

• Service providers — we share data with trusted third-party vendors who assist us in operating our business, such as payment processors (Stripe), scheduling tools (Calendly), email service providers, analytics platforms, and cloud storage. These providers are contractually bound to use your data only as necessary to provide services to us.
• Legal requirements — we may disclose your information if required to do so by law, regulation, or legal process (such as a court order or subpoena), or to protect the rights, property, or safety of OptiSEOn, our clients, or others.
• Business transfers — in the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.
• With your consent — we may share your information for any other purpose with your explicit consent.

5. Cookies & Tracking Technologies

5.1 What We Use

Our website uses the following types of cookies and tracking technologies:

• Essential cookies — necessary for the website to function. These cannot be disabled.
• Analytics cookies — help us understand how visitors use our website (e.g. Google Analytics). These collect anonymised data about page views, session duration, and user behaviour.
• Marketing cookies — used to track visitors across websites to display relevant advertisements (only if you have consented).

5.2 Your Choices

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling certain cookies may affect the functionality of our website. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include:

• Encryption of data in transit using TLS/SSL
• Secure access controls and authentication for internal systems
• Regular security assessments and updates
• Limited access to personal data on a need-to-know basis
• Contractual data protection obligations for third-party vendors

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. Specifically:

• Client data — retained for the duration of our engagement and for 7 years thereafter for legal and accounting purposes
• Contact enquiries — retained for 2 years after last contact
• Analytics data — retained for 26 months (Google Analytics default) before automatic deletion
• Email marketing — retained until you unsubscribe, plus 1 year for compliance records

Upon request, we will delete or anonymise your personal data, subject to our legal obligations to retain certain records.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — the right to request a copy of the personal data we hold about you
• Correction — the right to request correction of inaccurate or incomplete data
• Deletion — the right to request deletion of your personal data ("right to be forgotten")
• Restriction — the right to request restriction of processing of your personal data
• Portability — the right to receive your personal data in a structured, machine-readable format
• Objection — the right to object to processing of your personal data for direct marketing purposes
• Withdrawal of consent — where processing is based on consent, the right to withdraw that consent at any time

To exercise any of these rights, please contact us at admin@optiseon.com. We will respond to your request within 30 days. We may require verification of your identity before fulfilling certain requests.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information. If you believe we may have collected information from a child under 18, please contact us at admin@optiseon.com.

10. Third-Party Links

Our website may contain links to third-party websites, tools, and services (including Google, Calendly, Stripe, and others). This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services before providing personal information. OptiSEOn is not responsible for the privacy practices of third-party services.

11. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, disclose, and sell
• The right to delete personal information we have collected (subject to certain exceptions)
• The right to opt out of the sale of personal information (note: OptiSEOn does not sell personal information)
• The right to non-discrimination for exercising your CCPA rights
• The right to correct inaccurate personal information
• The right to limit use of sensitive personal information

To submit a California privacy request, please contact us at admin@optiseon.com with the subject line "California Privacy Request."

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make material changes, we will notify you by email (to the address on file) or by posting a prominent notice on our website at least 30 days before the changes take effect.

The "Last updated" date at the top of this policy reflects when it was most recently revised. Your continued use of our website or services after the effective date of any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our data protection point of contact: